1924 Fifth Avenue Fashion

I recently picked up some great catalogs from smaller, high-end shops.  I thought you'd enjoy looking through them as much as I have.  This one is from Franklin Simon & Co., Spring 1924.   The mid 1920s saw chic, simple lines and was greatly influenced by menswear fashions.  All of these pieces seem so modern - wouldn't you just love to be able to actually shop from this catalog?!

Franklin Simon & Co, Spring 1924.  Such a simple, gorgeous cover design.

1920s Knit Suits

1920s Spring Dresses

1920s Suits

1920s Spring Coats.  Check out the prices - $155.00!  Pretty pricey for the 1920s.

1920s Suits

1920s Swimsuits 

1920s Lingerie

1920s Sprtswear - sweaters and skirts.
These are some of my favorite looks from the 1920s.

1920s Shirts.  You can really see the menswear influence here.
And notice the simple cloche hats.

1920s Shoes.  These women's oxfords are to-die-for!

Up next...a mid-1930s catalog with the NRA label!

The Great Drapo | Glamourous Dresses Without Sewing

You all know how it goes...it is moments before you're heading out for a big event and you still don't have anything to wear and all you long for is a gorgeous custom-made dress.  Well, if it were 1940, the Great Drapo (Alphonse Bergé) could come over and drape you in fabric in mere seconds.   

This video shows the Great Drapo creating numerous fabulous frocks with just a few swirls, folds, and tucks - no pins or sewing.   It is truly amazing! 

Lades and Gentlemen...the GREAT DRAPO...

Here are some really great photos from Life, 1940 that show the animation with which The Great Drapo works.  He was featured in the 1940 World's Fair Rayon Exhibit.   

In the Life article, they mention that Alphonse Bergé had been working his "magic" for at least 20 years.   So...wondering what those early dresses looked like?  

Here's a silent video from ca. 1923 called A While You Wait Frock.  (video via British Pathé)

The Great Drapo was such a sensation that his work was a stage act!  Here's a playbill from 1943.

I hope you're all inspired to give this a try!  

And, if you do, I definitely want to see some photos or videos!